Satisfaction and Loyalty Studies
Companies use customer satisfaction studies to gauge the extent to which consumers of their products or services are satisfied, not only in general terms but also with the ways in which products or services are designed, marketed, packaged, delivered, and priced.
Businesses and organizations in all industries also use satisfaction and loyalty studies as a critical strategy for reducing costs -- it takes many fewer resources to retain a good employee or keep a satisfied customer coming back than it does to recruit new ones